The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are referred to as ‘third wave’ because they are riding the peak of mobile and online shopping. Actually, these disruptive systems are set to create revolution in the retail sector. Amongst all these new tech competetive pricing tendencies, image recognition has been mapped out because the emerging technology which has the potential to create the highest effect on sales.
With image acknowledgement technology mobile apps, systems and other software can identify consumers from their facial features. In fact, this technology may also be used to identify different objects predicated on their features. Consequently the entire world has become a shop windowpane for the buyers where they can find direct hyperlink from the images of products printed on a billboard or in magazines acquiring them to the online site or physical location of a retailer. Consumers can have more personal experience with this technology as it allows systems and software to respond to an individual. This enables the buyers to find along with scan their desired products conveniently and quickly, which, help bridge the gap between on the web stores and physical shops. The technology enables the products and/ or website to become intuitive plus they react within an engaging method with the consumers. Actually, image recognition technology has the potential to become an authentic driving power for the retail environment.
In terms of product interaction, picture reorganization enables buyers to create visual searches for the particular products they go for at their gadgets. They can enjoy a fully individualized mobile or online retail experience while sitting in front of a device. This image recognition technology actually helps it be easier for cellular and online purchasers to experience and connect to products. And all these can be carried out simply by scanning the image on their smartphone or tablet. Several brands are already by using this technology for his or her online and mobile consumers in order to make product searching even more interactive and faster. In general, most of such apps allow buyers to snap a picture of the product and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the effect is produced to the consumers.
With such technologies suppliers will have enormous opportunities; however, the advantages of these systems are however to be realized completely. In line with the recent market styles the experts have opined that around 12% consumers are expected to be using image reorganization technology by 2014. The retail sales as well will be considerable up, thanks to these technologies. Image recognition technology also makes online transactions safer by enhancing the security perspective of on-line or mobile payme.